The Work of Randall Hoyt   randall@randallhoyt.com    203 444 2243
Museum of Money and Financial Institutions
The Museum of Money began as an idea. What would a museum dedicated solely to money be like? The brainchild of economist, Martin Shubik, the Museum of Money began as a business plan for a museum that would inhabit the historic New York Stock Exchange building. I was hired, with my long-time collaborator, Mark Zurolo to create a comprehensive identity for this ‘idea’ to exercise the legitimizing power of quality design.

Museum of Money and Financial Institutions

Museum of Money and Financial Institutions

Shown here is the final logotype, the symbol of which was abstracted from a U.S. penny. The typeface ‘Swiss Rounded’ was chosen to soften the relationship between the round mark and the mouthful of words in the title. Note the subtle modulation of the bars inside the ‘penny’ that suggest the sublimated ‘M’ forms.

Museum of Money and Financial Institutions

The web site is the primary vehicle for advertising the development effort and presenting the various online exhibitions that have been curated over the years. The exhibitions page contains various interactive projects that range from traditional web sites to Flash-based modules with advanced scripting.

Museum of Money and Financial Institutions

This particular ‘game’ is not very much fun. It asks that you choose a number that you think is two-thirds of the number that the average Jane would choose. This game is interesting however because it is precisely the type of thinking employed in the wealth-gathering exercises of stockbrokers who must make judgments based on their perceptions of the behavior of others using incomplete information. Not unlike teaching really...

Museum of Money and Financial Institutions

The Presidential Vote Equation is Ray C. Fair’s widely heralded (at least amongst the number-crunching in-crowd) economic indicator of presidential success. The equation sidesteps all of the issues which plague deep thinkers and focuses on the hard facts of the capitalist nervous system: growth rate, inflation, and the vaguely named ‘Good News.’ The scary thing is — it works.

Museum of Money and Financial Institutions

This interactive module is based on the well-documented (but vigorously denied) belief that Frank Baum wrote the ‘Wizard of Oz’ as an allegory to the gold standard controversy of the late nineteenth century. This module uses the character ‘Coin’ (the boy in the tuxedo) as a sort of visual narrator to guide the viewer through the material.

Museum of Money and Financial Institutions

Museum of Money and Financial Institutions